Renzo Rosso and a masked Nicola Formichetti. Source/Credit: Instagram/Renzo Rosso
Designer Nicola Formichetti has been confirmed as Diesel’s first artistic director following his departure from his post as creative director at Mugler after two years of work.
Rumours had been circulating that Formichetti was indeed moving to Diesel and the stylist/designer only added fuel to the fire when he posted three photos of block red, black and white (the colours of Diesel’s logo) on his Instagram account. WWD reports that Formichetti will be responsible for the “total view of the Diesel brand”, taking charge of the marketing division and product development.
Chief of Diesel Renzo Rosso posted a picture of himself and a masked Formichetti on Instagram with the caption: ”I finally met somebody as crazy as I am. Welcome to the Diesel Planet, @nicolaformichetti. Enjoy!” The photo was later reposted by Formichetti himself.
Rosso also said: “I want him to do bigger things, different things. This is the right man to take the next step for a young company and a brand for people who are young of mind.” Vogue reports that Formichetti’s designs will not be seen until at least A/W14-15 but the impact he will have on visual marketing will be seen much sooner with his first advertising campaign expected in September. A statement from Diesel is expected today.