Models

Most Popular Models On Social Media Revealed

Supermodel Tyra Banks on the cover of Harper's Bazaar Singapore January 2013 issue.

Supermodel Tyra Banks on the cover of Harper’s Bazaar Singapore January 2013 issue.

Supermodel and America’s Next Top Model presented Tyra Banks has been named the most popular model on social network with 12 million followers over Twitter, Facebook and Instagram. Victoria’s Secret model Adrianna Lima followed in second with model and Project Runway host Heidi Klum ensuing in third place with 3.5 million and 2.8 million followers across Twitter and Facebook respectively. 

Gisele Bundchen and Kate Upton also featured on the top 10 list. The results were compiled by Modelina, a website ranking the world’s models in order of their popularity on social networks. There was also a separate Instagram list in which Cara Delevingne and Miranda Kerr ranked highly in.

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Michael Kors

Michael Kors Awarded Title of Most Popular US Brand

Source: NYtimes

Source: NYtimes

Michael Kors has been named the most popular US label on the internet according to Digital Luxury Group, who provide market intelligence to the luxury industry. Figures show that the brand gained 19.6% of 35 million+ internet searches covering 35 countries such as China, the US, Russia, France and the UK between January and June last year.

David Sadigh, founder and chief executive officer of Digital Luxury Group, told WWD: “Search engines better reflect customer Awarded Title of Most Popular US Brand interests than social media. The problem with social media is the buzz. Search engines are usually much more accurate in understanding primary interests.”

Marc Jacobs and Ralph Lauren came second and third respectively, with Calvin Klein hitting number four and Vera Wang fifth.

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